Objective

Create a name for the event, taglines, backstory, and schedule for what’s going on each day for the event. The backstory’s purpose is to serve people with a purpose to attend the event.

Class: Digital Design II

Livin’ My Best Life Retirement Home Grand Opening

Taglines:

• Where We Bring Home to You (main tagline)
• Where you will feel human again (supporting)
• Live Life to the Fullest (main)
• Feel you again (supporting)

Backstory:

Senior Citizens need retirement homes with comfortable and fun environments. However, Gen X adults often face the challenge of finding a retirement home that not only caters to their parent’s needs but also provides financial and healthcare support. At Livin’ My Best Life Retirement Home, we understand these concerns and offer comprehensive solutions, backed by research and professional expertise. Also, many adults believe their parents should receive care at home. Livin’ My Best Life Retirement Home aims to make a comfortable environment and bring home to senior citizens. 

LMBL Retirement Home focuses on providing the best care for senior citizens and their family members. We offer fun activities to help senior citizens stay engaged and healthcare plan professionals who help family members understand plan benefits to the best of their ability. 

What’s Going On

Other parts

part 1: Research

part 3: Brand Identity

part 4: Print Collateral

part 5: Digital Collateral

Presentation